Welcome to some of my finished projects during my time at the University of Sheffield and the University of Lausanne!
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Disclaimer: The project details have been generalized to comply with confidentiality agreements.
Project 1: How to Attract Women to Purchase the Product
Project 1: How to Attract Women to Purchase the Product
Industry: Lifestyle Accessories
Objective: How to Increase Female Customers to 30% of Total Sales
Role: SEO and Digital Marketing (Influencer Marketing) strategist and researcher
Key Contributions: 1. Utilize the findings to find the best Influencers; 2. Create an advertisement story for each type of influencer; 3. Suggest the usage of SEO and calculate the financial benefit of it; 4. Calculate the financial benefit of Influencer Marketing.
Outcomes: The results suggested an investment in marketing that specifically targets the right female customers while increasing revenue.
Learning & Growth: Gained valuable experience in strategic marketing planning, and the ability to deliver clearly the project plan clearly to stakeholders
Used tools: Excel, Canva, Google Surveys.
Project 2: Elevating Tradition and Innovation: Strengthening the Company Brand Globally
Project 2: Elevating Tradition and Innovation: Strengthening the Company Brand Globally
Industry: Luxury watch and jewelry
Role: Market and Trend Analyst
Objectives:
Make innovative and creative partnerships while keeping the tradition of perfection and hospitality.
Seek a unique buying experience for our clients;
Reflect the spirit of entrepreneurship, precision, quality, craftsmanship, esthetics, and robustness;
Strengthen the Company's brand globally.
Key Contributions: 1. Overall market trend Analysis; 2. Analyzing the effect of COVID-19 on customer behavior; 3. Analyzing the technological trends of the industry; 4. Competitive Analysis; 5. SWOT Analysis. 5. Aided in creating a campaign to execute the Marketing & Distribution Strategy.
Outcomes: Created a detailed presentation to help the company achieve its goals most efficiently.
Learning & Growth: Gained valuable experience in luxury marketing, industry and company analysis, teamwork, and concisely delivering a plan to clients.
Used tools: Canva, SWOT, Competitive Analysis, VRIO, Secondary data.
Project 3: Production Staffing for a Medical Device Company.
Project 3: Production Staffing for a Medical Device Company.
Industry: Medical Device
Objectives: How can warehouse procedures be automated based on the theory of constraints?
Role: Production Staffing Analyst
Key Contributions: 1. Data Analysis; 2. Model Development; 3. Demand Forecasting; 3. Capacity Planning; 4. Operator Allocation; 5. Shift Optimization; 6. Cost Analysis; 7. Presentation Preparation.
Outcomes:
Successfully provided a blueprint for automating the production staffing process.
Determined optimal line, shift, and operator requirements to meet demand.
Identified necessary adjustments to production lines to alleviate bottlenecks.
Gave recommendations about Data Standardization, Cycle Time Reduction, and Operator Optimization.
Learning & Growth: During the project, I was able to work efficiently with my team and increase my knowledge of the quantitative methods to achieve optimal solutions.
Used tools: Excel, PowerPoint, Word.
Project 4: Offshoring
Project 4: Offshoring
Industry: Higher Education
Objectives: Creating an efficient Offshoring Strategy?
Role: Lecturer/Researcher
Key Contributions: 1. Secondary Research; 2. Strategy Development; 3. Risk Avoidance; 4. Information Analysis.
Outcomes:
Successfully developed an offshore strategy for companies
Informed the class on the topic of offshoring
Learning & Growth: Research, Class Planning, Offshoring Strategy Development
Used tools: Canva, Academical, and other search engines.
Project 5: Project Management Analysis
Project 5: Project Management Analysis
Industry: Higher Education
Objectives: How did the Winter Olympics 2020 in Lausanne achieve a big success?
Role: Researcher/Presenter
Key Contributions: 1. Cost Analysis; 2. Sustainability Analysis; 3. Executive Official Interview; 4. Comparison with other winter Olympics; 5. Recommendations.
Outcomes:
Analyzed the Lausanne Winter Olympics 2020 and their success
Showcased the importance of Project Management in areas of Sustainability and Cost Management.
Learning & Growth: Enhanced Interview Skills, Research, Class Planning.
Used tools: Canva, Zoom, Academical, and other search engines
Project 6: Entering the Catering Industry (Practicum)
Project 6: Entering the Catering Industry (Practicum)
Industry: Hospitality
Objective: To assess the feasibility of the hotel expanding into catering services.
Role: Consultant providing market research, financial analysis, and strategic recommendations
Key Contributions:
Conducted in-depth market research to identify industry trends and growth potential.
Performed competitor analysis to benchmark pricing and service offerings.
Developed financial models, including cash flow statements and break-even analysis, to evaluate profitability.
Provided strategic recommendations based on findings and analysis
Outcomes: 1. Identified catering as a viable expansion opportunity for Semeli Hotel; 2. Developed a detailed financial plan for the catering venture; 3. Provided insights into pricing strategies and cost management; 4. Recommended a targeted approach to market penetration.
Learning & Growth: Gained expertise in the hospitality industry and catering market; Enhanced skills in financial modeling and analysis; Developed a deeper understanding of strategic planning and decision-making.
Used tools: Excel, Market research databases, Interviews.
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